The Cassette Society is an Australian boutique women’s fashion label formed in 2006 inspired by the decade of eighties fashion.

So what is the typical modern day Cassette Society girl like you ask?

A little bit confident, quirky, tomboyish and utterly sexy. She is unpredictable, daring at times and youthful.

We’re really excited about the fresh look from The Cassette Society. Stock hits our Newtown store today so come in and see the range for yourself!

Champagne and Denim was the theme for the first ever Mavi Night held at the Waurn Ponds Shopping Centre on Tuesday 21st July.

Fifty loyal customers braved the cold to celebrate the evening in style.

The night kicked off with some bubbly and nibblies at 7pm. Guests were invited to have a wander through the store whilst awaiting the highlight of the night – the fashion parade.

Tonik staff modelled the latest and greatest Mavi styles. Ever the true professionals, the girls strutted their stuff through 35 different styles of denim.

State representatives for Mavi mingled with customers, answering questions about the brand and giving away design secrets to the upcoming ranges.

Everyone that attended the night went into the draw to win one of four pairs of Mavis kindly donated by the company.

Touted as a huge success, stay tuned for further upcoming Tonik events!

Tonik models even eat pizza!

It was late in September ’08, a grey morning at Beacon (13th Beach) with the tide not quite low enough, the wind just a little too westerly and the swell an inconsistent 3 foot. Not a soul out.

After a run of good waves for the past fortnight, there was no genuine reason for 8 grown men to be hanging out in the car park at 7am… or was there?

From the east along “mad-max hwy” (13th Beach Road) the group first heard the diesel engine, then saw what appeared to be a Mr Whippy Van emerging from the mist. But Mr Whippy van it was not… it was the Rip Curl H-Bomb Van and Cameron Lamperd (National Wetsuit Product Manager) was our Mr Whippy!

Aboard were half a dozen of the first production H-Bomb wetsuits – the world’s first power-heated wetsuits!

Instantly it felt like Christmas, each of the gathering were handed a H-Bomb chest-zip 3X2mm steamer with fully charged batteries for a sample of the future.

A brief lecture on the features and use instructions was followed by a frenzy of activity with the gang jumping into the fresh neoprene to hit the line-up.

Most of the details did not really sink-in due to the excitement, so luckily Cam and Tony Ray (Ex-Pro and current Rip Curl Tech Representative) were on hand to assist.

Once in the line-up, the buzz, the giggling and the conversation about the “space-age” devices seemed to warm the water alone.

Waves that would usually be left were taken, ridiculous close-out reo’s and white-water climbs were attempted in the name of science!

Feedback was awesome with the flexibility of the E3 rubber, the comfort of the battery packs, the easy use of the 3-setting external switch and of course …the HEAT.

Compared to taking your hot-water bottle or electric blanket for a surf, the suits back panel heating element provides instant warmth to the torso and vital organs, which then heat the blood circulating to ones extremities, sounds rich?

This is the real-deal! After one use, many of our sample-group were sold (or at least willing to talk to the missus into the $1499.95 RRP spend for the upcoming winter).

Personally, I am amazed by the suit. After having Rip Curl and other brand “top of the line” wetsuits for all of my teenage and adult life, this is without a doubt the most impressive wetsuit I have ever worn.

Light, comfortable, soft, easy to use and hot (literally). What else could you want from a wetsuit?

Come into Tonik’s Barwon Heads store this winter as we’ve snavelled a full size range of these babies from S – XL for Winter ’09.

We’ll be stoked to show you the finer details and have you try one on. If you are a size medium, look out … you may have to fight me for it!

Words by Llew Callahan
Operations Manager
TONIK SURF CENTRE